MSI Brand Story: Leading AI Computing and Gaming - Technical Obsession Since 1986

MSI (Micro-Star International): Pioneering AI Computing and Gaming Brand Story

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MSI : Defining Excellence, Leading the Future

MSI is dedicated to developing cutting-edge hardware technology, with deep expertise in Gaming, Content Creation, Business & Productivity, AIoT, and Smart Energy (EV) solutions.
We provide efficient, stable, and reliable computing performance for users worldwide.
This is a legendary journey of technical obsession, innovative courage, and defining the future.

The world's first overclockable 286 motherboard developed by MSI in 1986
Origins of Technology

A 1986 Motherboard:
A Legacy of Engineering Obsession

On , five engineers embarked on the MSI legend. Built on a foundation of profound hardware expertise, MSI developed the world's first overclockable 286 motherboard. This obsession with "extreme performance" became the technical cornerstone for our role as a global leader in high-performance computing.

The GX600, MSI's first overclockable gaming laptop released in 2007
Strategic Evolution

The Courage to Adapt:
Forging a Gaming Powerhouse

During the 2007 global financial shift, MSI made a destiny-altering strategic pivot. Embracing the "True Gaming" spirit, we launched the world's first overclockable gaming laptop, the GX600. This conviction led MSI to achieve the #1 global market share in gaming laptops by .

Forty Years of Heritage

1986–1997

Rooted in Core Hardware Technology

  • MSI was established, focusing on the design and the manufacturing of Mainboards and Add-on Cards.
  • Announced the 1st overclocking 286 mainboards.
  • Announced the 386DX mainboards.
  • MSI moved its production facility to Ho-Ping W. Rd. Taipei, Taiwan.
  • MSI moved its production facility to Hsin-Tien, the suburb of Taipei.
  • Announced the 486 and 586 mainboards.
  • Obtained TUV ISO 9002:1994 quality management system certification.
  • Inaugurated the MSI Plant I in Jung-He, the suburb of Taipei.
  • Announced the 1st Graphics Card product.
  • Announced the 1st Barebone product.
  • Obtained TUV ISO 9002:1994 quality management system certification.
MSI Global Headquarters in Taipei, Taiwan
MSI Global Headquarters
1998–2002

Corporate Growth: From Local to Global Excellence

  • MSI became a public company as it went on IPO (Initial Public Offering) on the Taipei Stock Exchange (TAIEX).
  • Announced the industry's 1st mainboard designed for Socket 7 processor, which supports 100MHz FSB.
  • Announced industry's 1st mainboard designed to support Dual PentiumR II processor.
  • Obtained BVQI ISO 14001:1996 environmental management system certification.
  • Announced the 1st Server product.
  • Established MSI Computer (Shenzhen) Co., Ltd.
  • Established China service center in Shanghai.
  • Announced the 1st Optical Device product.
  • Inaugurated the MSI Plant III in Jung-He, the suburb of Taipei.
  • Announced the world's 1st PC2PC WLAN mainboard.
  • Announced the world's 1st PC2PC Bluetooth mainboard.
  • Announced the 1st MSI communication product.
  • Inaugurated its EU Hub in Netherlands.
MSI Production Facility - Shenzhen Plant
Baoan Plant – MSI Electronics (Shenzhen)
MSI Production Facility - Kunshan Plant
Kunshan Plant – Micro-Star (Kunshan)
2003–2006

From Components to Systems: Exploring Diverse Product Horizons

  • Announced the 1st Notebook product.
  • Announced the 1st Pen Tablet PC product.
  • Obtained BVQI OHSAS 18000:1999 Occupational Health and Safety Management System certification.
  • Obtained UL QS 9000:1998 quality management system certification.
  • Announced the 1st Portable Multimedia Player product.
  • MSI CE products won the Good Design Awards in Japan.
  • MSI CE products won the iF Design Award in Germany.
  • MSI is the only one winner in Tom's Hardware Guide (Worldwide No. 1 online IT Media) Both "Editor's Choice awards for Intel P975 and P965 platform".
  • Announced the world's 1st Pocket Size DTV.
  • Obtained UL QC 080000 hazardous substance process management system certification.
  • Announced the world's 1st solar-powered notebook and MP3 Player product (Concept Product).
2007–2009

Rapid Evolution: Elevating Design and Market Visibility

  • Announced the 1st double-wheel and smart video & music interactive navigation service robot.
  • The only mainboard won the Best Choice of COMPUTEX 2007 award.
  • Announced the world's 1st overclocking notebook.
  • MSI Notebook (PR200) won the "Red Dot Award: Product Design 2007".
  • Announced the world's 1st Crystal Collection Notebook product.
  • Announced the world's 1st HATO Notebook (Concept Product).
  • Announced the world's 1st Hybrid Storage Netbook.
  • MSI has been ranked No. 19 of the Top 20 Taiwan Global Brands.
  • MSI has been awarded "16th Industrial Technology Advancement Awards" by the Ministry of Economic Affairs. "Excellent Enterprise Innovation Award" & Individual Achievement Award" affirmed the MSI R&D innovation strategy and management.
  • MSI is the only winner of Best Enterprise of COMPUTEX TAIPEI 2008; MSI mainboard & notebook were honored to receive the "Best Choice of COMPUTEX TAIPEI 2008".
  • Announced the 1st Car Infotainment product.
  • Announced the world's 1st 10 Netbook product.
  • MSI has been chosen as one of the “2009 Top 50 Corporate Citizens” from CommonWealth magazine and “2009 Top 70 CSR Excellent Enterprises” from Global Views magazine in Taiwan.
  • MSI Netbook & Car Infotainment product won the Best Choice of COMPUTEX TAIPEI 2009.
  • Announced the world's power-saving No. 1 Netbook.
  • Announced the 1st Ultra Slim Notebook.
  • Announced the 1st All-in-One PC.
2010–2015

High-Performance Prowess: Shaping the Gaming Identity

  • X-Slim X340 was handed the Taiwan Excellence Silver Award and voted second most popular.
  • MSI Big Bang-Fuzion mainboard and Telematics Box car infotainment both won Best Choice of COMPUTEX.
  • MSI participated in 2010 Taiwan Excellence Award selection, and all registered products won.
  • All 23 MSI products that participated in the Taiwan Excellence Award won, with the WindTop A32420 3D AIO winning the Gold Award.
  • MSI Z68A-GD80 (G3), GT780DXR and N460GTX Hawk receive CES Innovations Award Honors.
  • MSI X79 Series Mainboards break the World Record of 170MHz Base Clock and 5.83GHz CPU Clock of Sandy Bridge-E.
  • MSI GT70 notebook is the only winner awarded Buyer's Choice, Best Choice, and Media's Choice in Computex 2012.
  • 14 MSI products received the 2012 Taiwan Excellence Award.
  • MSI Z68A-GD80 (G3) and GT780DXR won CES 2012 Innovation Awards.
  • The No. 1 and Only Best Choice Golden Awarded Motherboard - MSI Z87-GD65 GAMING.
  • Eleven products of the leading company are awarded the Taiwan Excellence Award, marking 15 years of affirmation.
  • MSI won 2013 CES Innovation Awards with the GT70 Dragon Edition notebook and the N680GTX Lightning graphics card.
  • MSI GS70 laptop and AG2712A gaming All-in-One PC are prestigious CES Innovation 2014 Honorees.
  • MSI has been awarded from Taiwan Excellence for 16 consecutive years. A total of 13 MSI products are awarded, including the Z87M GAMING motherboard, the GS70 laptop, the GT60 3K Edition laptop, and the AG2712A gaming All-in-One PC.
  • MSI Z97 XPOWER AC won COMPUTEX TAIPEI 2014 d&i and Best Choice Award.
  • MSI GT72 Dominator Pro laptop, GS30 Shadow, AG240 4K Edition AIO and X99 GAMING 9 are prestigious CES Innovation 2015 Honorees.
  • MSI has been awarded from Taiwan Excellence for 17 consecutive years. 8 products are awarded, including MB/ VGA/ NB/ AIO products.
  • Honored as World’s 4th Best Laptop Brand of 2015 and NO.1 in Ranking of Asian Brands. MSI is proudly recognized by Laptop Magazine.
2016–2019

Gaming Leadership and Brand Evolution

  • MSI GS40 Phantom, AIO Gaming 27XT, and Vortex Gaming Tower won CES 2016 Innovation Awards.
  • GT80 Titan won iF DESIGN AWARD 2016.
  • MSI GAMING notebook won Readers' Choice Awards 2016.
  • MSI VR One Backpack PC, GS63VR Stealth Pro gaming laptop and Z270 GAMING M7 gaming motherboard won CES 2017 Innovation Awards.
  • MSI won two iF Design Awards with Z270 TOMAHAWK gaming motherboard and Trident 3 gaming desktop PC.
  • MSI received awards from Taiwan Excellence for gaming NB, MB, VGA, Desktop, and headset products
  • MSI partners with ESL and becomes the official gaming partner for upcoming ESL One events.
  • Awarded 12 CES 2019 Innovation Honoree Awards.
  • 14 products have been selected for the 2018 Taiwan Excellence Award.
  • MSI wins 5 awards with 4 products in Computex 2018 Best Choice Awards.
  • MSI is major contributor of the Documentary “eSports - Rise Of The New King” produced by Discovery Channel.
  • World’s Fastest Growing Gaming Monitor Brand
  • MSI Wins 5 Best Choice Awards in COMPUTEX 2019
MSI and Discovery Channel brand documentary: Gaming Rise
International Mainstream Media Feature: "Gaming Rise" Documentary
MSI named the world's fastest-growing gaming monitor and hardware brand
Named World's Fastest-Growing Gaming Brand
2020–2022

Technological Expansion: Growth into Business and Professional Computing

  • 6 Products Honored with RedDot 2020 Award.
  • 8 notebooks, desktops, graphics cards, and monitors products awarded 10 CES 2020 Innovation Awards.
  • One laptop and two PC cases won iF Design Award 2020.
  • Two motherboards won European Hardware Awards 2020.
  • MSI announces its entrance into the business productivity market.
  • 11 MSI products honored with 15 CES 2021 Innovation Awards.
  • MSI gaming desktop honored with the iF DESIGN AWARD 2021.
  • MSI celebrated 35th anniversary.
  • MSI garnered 16 CES 2022 Innovation Awards in categories ranging from Gaming to Home A/V.
  • MSI Creator & Modern laptops, along with Gaming desktop, emerged as winners in the Red Dot Product Design Award 2022.
  • The top-tier MSI Stealth GS77 gaming laptop, MEG Z690 GODLIKE and MPG Z690 FORCE WIFI motherboards won the prestigious iF DESIGN AWARD 2022.
  • MSI achieves PCMag Reader’s Choice laptop winner for second straight year.
  • 5 MSI products receive Taiwan Excellence Awards.
  • MSI business laptops collected GOOD DESIGN AWARD.
  • The FIFA World Cup 2022 fever takes the globe by storm; MSI FUNTORO stadium & arena solutions steal the spotlight at Al Thumama Stadium.
Implementation of MSI FUNTORO Smart Stadium Solutions at the 2022 World Cup Al Thumama Stadium
2022 World Cup Al Thumama Stadium Deployment
MSI enters the global business laptop market, providing high-performance professional computing solutions
Entry into the Business Laptop Market
2023–Present

Integrating Diverse Technologies, Expanding Future AI Horizons

  • MSI unified our Corporate Identity Logo, removed dragon shield design.
  • MSI led in laptops, earning its third straight PCMag Readers' Choice Award.
  • MSI's gaming and creator laptops gained 10 Red Dot Awards.
  • 14 products received 15 awards of CES 2023 Innovation Honoree Awards.
  • MSI teamed up with Mercedes-AMG to present a limited-edition laptop and to sponsor GT racing events.
  • MSI named PCMag’s “The Best Brands” for 2023.
  • MSI unveiled Smart EV Chargers.
  • MSI gaming laptop garnered iF design award 2023.
  • MSI gaming laptop and gaming PC crowned the Best Brand in PCDIY! in February 2023.
  • MSI announced as official partner for PGC 2023 PUBG tournament.
  • MSI recognized with 6 CES 2024 Innovation Honoree Awards.
  • 3 products won Taiwan Excellence award 2024.
  • MSI partnered with CAPCOM to create Monster Hunter limited-edition gaming products.
  • MSI entered the portable gaming PC market with the MSI Claw.
  • Select models of MSI Notebooks and Monitors have been EPEAT® Silver-registered since January 2024.
  • MSI dominated 2023 PCDIY! Readers' Choice Award In gaming, creator notebook, and gaming PC categories in February 2024.
  • 6 products honored 7 CES 2025 Innovation Awards.
  • 3 products awarded iF design awards.
  • Honored World’s Best Employers by Forbes.
  • 4 products win CES 2026 Innovation Honoree Awards while the EXPERT Series VGA wins CES 2026 Best of Innovation Award.
  • 4 products awarded iF design awards.
MSI x Mercedes-AMG co-branded limited edition gaming products
MSI x Mercedes-AMG Collaboration
MSI Smart EV Charger for smart energy and green transportation solutions
Smart EV Charging Solutions

At MSI, we don’t just develop products;
we define the infinite possibilities of digital life.

MSI Corporate Vision - Dedicated to Innovation and the Infinite Possibilities of Digital Life

Our Vision

As a world leader in high-end solutions, MSI is unwaveringly committed to cutting-edge innovation and aesthetic design that not only fulfill customer needs across industries, but also to create extraordinary experiences.

Our Mission

MSI is dedicated to empowering gamers, creators, and business elites around the globe with best-in-class solutions engineered to satisfy their every need.

Leading the AI-Ready Intelligent Computing Era
Transcending the Boundaries of Technology and Aesthetics

Amidst the surge of AI computing, MSI is not merely a follower of technology, but a definer of the future. Built upon the pillars of "Luxurious Aesthetics, Ultimate Performance, and Innovative Technology," we define our 2026 Smart Life Strategy. As a global technology leader, MSI is committed to transforming AI into a tangible force for human progress, opening a new chapter of intelligent living together with you.

Core Strengths Defining the Future

Ultimate Performance Integration

Deeply integrating peak performance, lifelike visuals, high-fidelity audio, and precision control to provide users with an out-of-the-box system experience free from tedious adjustments.

Elite R&D Capabilities

Leveraging deep hardware engineering foundations, we focus on high-performance computing and advanced thermal solutions, ensuring products maintain exceptional stability under long-term, heavy-load scenarios.

AI Computing Pioneer

Continuously investing in AI application development, supporting diverse AI needs from personal gaming to smart business and automated industrial computing, defining AI-Ready hardware standards.

True Gaming Brand Spirit

With an uncompromising commitment to performance and experience, we define the highest standards for gaming hardware, building the deepest bond of trust with gamers worldwide.

MSI Corporate Identity Logos and Product Line Registered Trademarks
are registered trademarks of Micro-Star Int’l Co., Ltd.